Social Media Management Service

(908) 336-5776

Drew@alwaystopofmind.com

Social Media Management

In today’s digital age, social media plays a pivotal role in connecting hardware stores and garden centers with their customers. An active online presence on platforms like Facebook, Instagram, Twitter, and others allows these businesses to engage directly with their audience, showcasing their products, expertise, and unique offerings.

Increased Engagement

Regular posts, photos, and videos encourage customers to interact with your content, comment, share, and like, creating a community around your brand.

Brand Awareness

Frequent, relevant posts keep your business at the forefront of customers’ minds, making them more likely to choose your store when they need hardware or gardening supplies.

Customer Retention

By sharing valuable content, promotions, and store updates, social media helps retain current customers, encouraging repeat business and fostering loyalty.

Content Creation

At T.O.M Marketing, we offer comprehensive content creation services to keep your store’s social media channels active and engaging. Each month, we create 16 posts, including:

Photos: Capturing products, in-store events, and other visually engaging content to share with your audience.
Videos: Showcasing store tours, DIY guides, or interviews with staff to provide informative and entertaining content.
Reels: Short, dynamic videos that grab attention quickly, ideal for platforms like Instagram and TikTok.
Stories: Time-sensitive updates that keep your audience informed about promotions, events, and store news.

Unlike other companies that rely on stock photos and generic posts, we create unique, engaging content that genuinely reflects your business. Our posts showcase what makes your store special, from its products and staff to its ambiance and events, providing an authentic experience that resonates with customers and helps build brand loyalty.

We go Above & Beyond

At T.O.M Marketing, we take your social media content to the next level with monthly in-store photo shoots. We use high-resolution cameras, gimbals, and drones to capture stunning visuals that set your content apart, showcasing your store’s unique character and offerings.

During these visits, we also interview staff volunteers on camera, providing valuable insights into products, DIY advice, and more. These interviews add depth to your store’s online presence, offering expertise that customers can rely on.

This content helps create a personal connection with your audience, allowing them to see and hear from the people who work at the store. This connection resonates deeply with customers, making them feel more connected to your business, fostering loyalty, and encouraging repeat visits.

-Added Benefit - Jonathan Green Posts

At T.O.M Marketing, we understand the importance of promoting specific products and brands. To support your business and its partnerships, any posts featuring Jonathan Green products do not count towards the 16 monthly posts included in our Social Media Management service. This means your store can receive up to 24 posts per month, allowing you to effectively promote both your general offerings and specific products, maximizing your digital presence and reaching more customers.

Benefits

Increased Brand Visibility:Regular posting across multiple platforms like Facebook, Instagram, and TikTok keeps your store in front of customers, increasing brand awareness. This consistent presence ensures your business remains top of mind for potential and returning customers alike, driving more traffic to your store.
Customer Interaction: Engaging with customers online through comments, messages, and shares builds loyalty and trust. This interaction helps form a strong community around your store, showing customers that you value their feedback and are ready to provide support and guidance, which fosters lasting relationships.
Time-Saving:Outsourcing social media management to T.O.M Marketing frees up valuable time for business owners to focus on other aspects of their operations. This way, you can devote attention to managing inventory, staffing, and other tasks while still maintaining a robust online presence that drives sales and growth.